5073. The perception of young university students regard-ing digital influencers and their use in brand com-munication strategies
António Cardoso, Manuel Sousa Pereira, Jorge Esparteiro Garcia, Jorge Figueiredo, Isabel Oliveira and Alvaro Cairrão
9617. Online shopping using digital platforms: before, during, and after the COVID-19 pandemic
Ana Aleixo, Elvira Vieira, Ana Pinto Borges, Bruno Miguel Vieira, Amélia Brandão and Jorge Garcia
1340. Title: The influence of Tik Tok in Portuguese millennials’ footwear consumer behaviour
Alexandre Duarte and Luis Mouzinho
4457. The impact of using digital platforms and sharing online experiences on the reputation of a company
Beatriz Pereira, Gabriela Brás, Elvira Vieira, Ana Pinto Borges, Bruno Miguel Vieira and Mnauel Fonseca
920. Activating a brand through Digital Marketing: the case of ‘Os Bonitos’
Sara Rocha and Alexandra Leandro
1965. Social Marketing: Importance for the Sustainability of Third Sector Organizations
Susana Fonseca, Filipe Duarte, Ana Branca Carvalho, Ana Guia, Maria José Madeira and Geisa Machado
2206.The Impact of Process Automation on Employee Performance
Maria João Luz, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia and José Gabriel Andrade
3124. Effect of social media on workplace procrastination among employees in Bosnia and Herzegovina
Suada Pestek, Almir Pestek and Amra Kozo
8455. Artificial Intelligence and the challenges of Digital Marketing
Pedro Almeida, Victor Tavares, Alvaro Cairrão, Manuel Sousa Pereira, António Cardoso and Jorge Esparteiro Garcia
5616. Challenges of using e-commerce in Bosnia and Herzegovina from the perspective of online store owners
Almir Pestek and Nadija Hadzijamakovic
6018. Analyzing São Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Alvaro Cairrão and Manuel José Serra da Fonseca