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Shortage of Products In Supermarket Gondola
It is proposed to evaluate the impact generated by the shortage in the gondolas and the commercial decision of the client, through audits and measurement of the lack of products in the gondola, that is, if the lack of the product directly influ-ences the brand preference of the customers. products. 20 visits to supermarkets in the capital city were made, evaluating the shortage and the associated cause of 400 products, the categories and subcategories studied were: Food, beverages, personal care and home care. In relation to consumer habits, the questionnaire tool was used with a sample of 50 people in different supermarkets, 65% women and 35% men. Thus, seeking to relate the impact that is generated in the prefer-ence of the final consumer regarding the day and time with the greatest lack of products. Evaluating results, it is possible to see that the day with the greatest shortage is Thursday and regarding consumer habits, we can determine that more than 50%, when they cannot find the product, buy the competition's or go to an-other supermarket.