Calibration Techniques and Analyzing The Website Design With Eye Tracking Glasses

The looks that a human eye can provide are not enough. Observed locations can probably be used for a variety of reasons from medicine to marketing. In doing so, it is observed that the accurate vision data of the human eye (vision data) have problems due to physiological limitations, geometric limitations, etc. Among the various eye-tracking techniques and eye-assessment techniques, the retina-position-based technique has gained more buzz. This again suffers from the issue of physiological variance. To counter this error, calibration has become a factual prerequisite for such eye tracking systems. In this paper, an attempt has been made to map the differences in different calibration techniques in order to achieve an optimal and intelligent selection of a particular technique. This technique has been used to evaluate the design of Kosovo universities’ web sites.